Country Farms Launching Campaign

Considering the growth of the natural pet food segment, in 2019 Nestlé created a brand for the natural dog food segment for the European market: COUNTRY FARMS ™ The brand was launched in Portugal in April 2019. The concept, creativity and design of the materials, as well as the production of the brand presentation events were signed by WOLT.

About the brand: As first ingredients, COUNTRY FARMS ™ product recipes contain fresh beef, salmon or chicken, in combination with fruits, vegetables and herbs. The recipe contains, on average, 70% animal protein, and does not include corn, wheat, soy, artificial colors, flavors and preservatives.

The COUNTRY FARMS ™ high-quality ingredients come from carefully chosen producers, respecting the sustainability and food safety throughout the process.

In Portugal, the brand is sold in specialized stores and in veterinary clinics.

Client: COUNTRY FARMS™