Lidl Summer Up

With summer just around the corner, Lidl turned to us to create and launch a compelling seasonal campaign aimed at attracting young talent to their summer internship program. Through the campaign's core message, we encouraged students to gain valuable work experience with a part-time role—while emphasizing that they'd still have plenty of time to hit the beach and dip their toes in the water.

Client: LIDL
Country: Portugal
Year: 2025