Sogrape challenged Wolt to revolutionize the summer of 2019. “A Combinação Perfeita”, in English “The Perfect Combination”, was a differentiated refreshing point-of-sale campaign that surprised by the approach and impact on large retail spaces.
The engagement between consumers and Sogrape products, the two parts of this summer’s perfect combination, had as catalysts a loyalty and award platform, social networks, gaming tools and chatbots.
Client: Sogrape Vinhos